SEO tips & SEO Theory

Megan Fox Wears Sheep's Clothing to the 2010 Teen

2010-08-20T21:19:00.001-07:00

Megan Fox Wears Sheep's Clothing to the 2010 Teen Choice Awards

Mega-hottie Megan Fox doesn't need the ubiquitous 20-something's mini skirt to make an entrance: At the 2010 Teen Choice Awards, the new Mrs. Brian Austin Green donned très chic separates from French designer Isabel Marant.

Megan Fox may be best known for her uber-sultry role in Transformers but, at this awards show, she looked more the part of demure new wife in a blue-and-white printed cap-sleeve blouse and silver lamé pleated skirt.

Megan finished the look with plum peep toe platform pumps.Look for Megan onscreen next in Passion Play, opposite Mickey Rourke.

2010-08-20T21:18:00.001-07:00

Lovin’ Megan Fox in the New Armani Jeans Ads

A handful of Armani Jeans’ ad campaign photos are out! Excited to see Megan Fox in them? You’d be surprised because the photos are quite different from what you are expecting with foxy Megan in them. For sure you are expecting lots and lots of skin right?

That’s not going to be the case at this time because for like the first time, Megan Fox appears fully clothed in the new Fall/Winter 2011 campaign photos!

This is a refreshing change indeed! The new ad also shows a different side of her… a softer Megan if you will.

In the photos, Megan is wearing a simple shirt and jeans. There are lots of close-up photos of her face as well. Although the ad is in black and white, it still managed to make Megan look great!

Megan Fox on fire in Eminem music video

2010-08-20T21:17:00.000-07:00

Megan Fox on fire in Eminem music video

Megan Fox's movie career may no longer be red-hot, but she's on fire in Eminem's latest video -- literally. The ex-Transformers star teams up with Lost's Dominic Monaghan for Em's Love the Way You Lie clip.

The video, directed by Joseph Kahn, features Fox and Monaghan playing a couple stuck in a sick cycle of abuse.

When they're not hitting each other and threatening to set themselves on fire, they're sticking their tongues down each other's throats and stealing booze.

2010-08-20T20:59:00.000-07:00

2010-08-20T20:54:00.002-07:00

Did Megan Fox "no clothes" get plastic surgery? Face and Breasts?

Did Megan Fox "no clothes" get plastic surgery before her wedding to Brian Austin Green? From the look of her face it looks like Megan Fox "no clothes" defenitely had plastic surgery. At the premier of Jonah Hex is where the plastic surgery rumors started

"Megan looked gorgeous, everyone's jaws hit the floor," said one onlooker. "But her boobs and face didn't look natural."

There is no reason for Megan Fox to be having plastic surgery. She is way too young and way too beautiful to be having plastic surgery. It just goes to show that all the pressure in Hollywood to stay young and beautiful can effect even the young and beautifu

Megan Fox to be New Underwear Model

2010-08-20T20:54:00.001-07:00

Megan Fox to be New Underwear Model

Actress Megan Fox, star of the Transformers
movies, is known for having little acting ability but two nice talents. She recently signed a contract to model underwear and will put those talents out there for all of the world to see in various styles of bras and panties..

Megan, who goes topless in the recent film Jennifer's Body, says that "I don't really have any secrets, and you wear more clothes when you go swimming anyway, so what's the big deal? If perverts, teenagers, and men who need a good yanking want to look at pictures of me selling underwear, I say let them. It'll sell more product and make me more money anyway."

When asked if she planned to wear the products when not shooting the commercials or print ads, Fox answered "you mean under my clothes? I don't know, do they make stuff with The Little Mermaid or Strawberry Shortcake on it?"

Megan Fox proves she's still a Transformers fan in robot T-shirt

2010-08-20T20:53:00.000-07:00

Megan Fox proves she's still a Transformers fan in robot T-shirt

She exited Transformers amid rumours of tension on the set with director Michael Bay, but it's clear that Megan Fox is still a fan of the franchise.

The 25-year old actress was spotted out running errands near her home in Los Angeles yesterday wearing a grey T-shirt with one of the film's robot characters on the front and the Transformers icon on the back.

Megan starred as Miakela Banes, Shia LeBeouf's love interest in the first two Transformers films.

The third film in the series is currently being filmed in Chicago with Megan's replacement, but Megan doesn't seem to be all that bothered.

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2010-03-20T21:23:00.000-07:00

Essential SEO Analysis Tips for SEO Services Provider to Optimize your Site

2008-05-08T02:47:00.000-07:00

Author: Joanna Gadel

Anybody who wants to find out information in search engines, they directly put their requirement on search box and then press search. These alphabetic words of their requirement are called keywords or key phrases. The most simple thing is what they are trying to search is called keywords. The entire seo industry is vastly concentrating on it.

If you are a website owner or just have one web page and you want the best results in search engines then you should optimize your web page with several effective keywords. Many peoples are making the mistake to optimize their site for all of the keywords they can imagine, they completely ignorant of the truth that if they have 30 keywords then they should have at least 15 web pages on their site, because you have to look after the keywords strength of your site.

There are some several things which should be maintained by any SEO services providing company who are going to optimize your site.

1. Draw a flow chart about your needs for optimizing your site. Who are your unique visitors? What are you presenting to your visitors? Plan for your SERP for your keywords in one year, two years, three? The simple thing is to sketch the future for optimizing your website.

2. Become a specialist in the business market that your site is addressing. If you know about the site's contents, you will be able to gather more knowledge about business area. The simple thing is to make a footprint on optimization for a website; you have to make a research for its business area of that site. It helps you to collect most effective keywords for that website.

3. Google and the other search engines love relevant and unique content. Plan for having a lot of content on you website, it can be the form of testimonial or as a product list or latest news list etc. When search engine crawlers comes on your site then it is easily accessible on your home page or can be directly linked to your home page which will viewed by the search engines, eventually helping your page rank.

4. Smartly plant your website keywords at your title tag and Meta tag as well. When People searches on the web this things will help you to receive their attention at your site. The creation of title tag and Meta tag the foreground of any SEO Analysis and successful webmasters have a great knack to do this.

5. Become habituated with your website's keywords and ensure that the keywords will be embedded smartly into the content of your website. There is more information out on the internet about the research and strong implementation strategies for placing and promoting the keywords for your site.

6. Gather an effectual knowledge about the business market of your website then bend your writing fingers because you will require starting writing several unique articles and press releases for promoting your site’s keywords and business matter of your site. There are vast numbers of websites out there who are seeking for fresh topics and article. Typically, you need to submit your articles and press releases into them in a repeated manner. This will just takes some few minutes and is well meaning the attempt.

Expend some more extra time on filling out your author biography information too. This is very essential because this will finally be linked back to your websites. These articles must not be too long in length, but is more meaningful and relevant to the topic.

7. Shape your website to have a continuing blog area and contribute new pages simultaneously and it is batter to add new pages in every day. Make the content significant and relevant to the topic which concluding your website's keywords and general theme based on your site. This will help to add unique contents towards your site every day.

8. Try to organize an ongoing forum area to your site that others can contribute their feelings to each and every day. Make the content applicable and germane to keywords and basic theme of your website. This will help to increase the number of unique contents at your site day by day with fruitful comments of your visitors.

9. Don’t forget that search engines like Google and others also, will crawling not only your relevant text, but also big images, and flash objects too. Thus you need to overview at your site as if you were search engine bots or not and ensure that your web pages that the graphic part of your site is optimized or not. Specially take care of your home page and look after that all important pages of your website should be linked from your home page.

10. Create an enthusiastic and logistic page on your site for your favorite links. That peoples as well as search engine crawlers can also find your top pages easily. Now a day’s search engine crawlers are required a specific type of sitemap only for them for easy crawling of your site that should be reachable from your home page.

11. Try to capture high quality relevant reputed inbound links coming into your site. Do not be hesitating to ask for links, every people were once at a poor page rank and most of them will realize where you are coming from. If you have putting your time to generate a website with unique content, rest of the webmasters will be happy to combine with you by providing links. You ca easily calculate form Google that how quicker rise in PR status for your site because of having external highly reputed links coming in to your site.

12. Try to be a logical webmaster that means try to establish a network with other similar themed website owners. Discus with them about that matter and look for possible ways that you can apply together to promote your sites together.

Source: http://www.articlesbase.com/

SEO Pricing Models - Finding the Best Bang for Your Buck!

2008-05-07T01:46:00.000-07:00

Author: Jeffrey Smith

Getting the highest ROI (return on investment) for your marketing efforts is the ultimate goal of internet marketing. But with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) pricing models all across the board, it may be like trying to find a needle in the haystack.

The Search for Competitive SEO Rates

The search begins (for most businesses) by locating a qualified SEO company that specializes in the types of services you require. Some SEO firms specialize in PPC others prefer Organic SEO, while other firms are more versed in custom SEO Web Design or link building services.

Even after you refine your choices, is your business ready to embrace SEO or the changes that may be required in order to polish your value proposition and step up your collaborated marketing efforts?

Sometimes you have to let go (of an older site or an older approach that has seen better days) and work with a medium that is more pliable, modern and efficient for acquiring long-term benefits in search engines.

Otherwise, the approach of putting lipstick on a pig is an unlikely combination for producing viable increases in conversion (as customers are less likely to fall for the facade). Even with traffic, if your site has poor navigation a bad color scheme or is screaming "hey I'm from 1999", then no amount of SEO is going to make things right.

Much in the same light, if you want to tune/optimize your site for top 10 positioning, honing your websites programming platform and writing some fresh content is a starting point for optimization, but it is a pivotal milestone at best. SEO is a holistic process involving hundreds of layers of coordinated components (for those who dominate the top 10) and cutting corners just keeps your pages that much further away from reaching the top.

An objective analysis using a problem / solution based approach can help to shed light on this matter.

1. The Challenge - The company or individual is starting fresh with limited content or web presence, has no clue about content or relevance yet wants to rank in the top 10. This is definitely the most difficult starting point for SEO.

In this scenario - Your looking at 6 months (minimum) to make an organic impact in a larger playing field and more importantly, you will have to work harder to play catch up by augmenting your site with content (articles, offers, promotions or links). Not to mention you will need to receive endorsement from the various piers in your industry in order to establish trust in the eyes of search engines and get a real lift into the top 10. By far the most costly endeavor (be prepared to spend 20-30K to truly compete in a competitive market 5-10K to establish moderate keywords over 6 months).

2. The Challenge- Website exists but has sparse content or hasn't changed it in ages (challenging, but with an infusion of content rankings can be developed).

In this scenario - just working with the existing content is a plus, you can tweak the code, optimize the internal links as well as add a blog and start developing inroads with search engines and new potential clients using social media, RSS feeds and viral marketing to kick up exposure for your brand.

3. The Challenge - The company is active online, has a website and uses PPC advertising (at least they are in the ballpark and understand the art of the deal and how to hone your pitch and make adjustments to fine tune conversion).

In this scenario - The company has a great start, has a degree of online branding and visibility in place. For starters the website will require a bit of polishing through a content development strategy (x amount of posts or articles per week), some targeted SEO copy writing to pull it all together (5-10K well spent could bolster the organic rankings you seek).

4. The Challenge - The company has an understanding of internet marketing, has honed content that is experiencing marginal results but needs direction and traffic (the ideal SEO client).

In this scenario - The suggestion would be to start fresh, create an all out assault using a new site, a giveaway or promotion, a full scale link building campaign and 6-8 months of targeting a series of a high flying traffic bearing phrases to grow into (expect to spend up to 40K to get the exposure, but what you stand to yield by comparison is well worth it).

Starting fresh (with a new site) allows you to clearly identify competitive keywords and factor them into the site architecture, so even when the site is in between links flowing in from external sources, the age factor alone from it's own dynamic internal links can push it up the ladder.

Just like traditional marketing, exposure is one of the metrics used to determine if the campaign is yielding a high degree of relevant traffic, generating solid leads or conversion for your efforts.

Price is commensurate to exposure, but only as long as the visibility can be leveraged and the results have the ability to warrant the cost. With prices ranging from a few hundred dollars to up to $50,000 dollars for an SEO campaign (from a large SEO firm). What matters the most is determining where you are (in your marketing stance), where you want to be (the end result desired) and what your budget is to set the stage for hitting the search engines running using a small business SEO campaign.

Most typical SEO / Client relationships start like this. The prospect (who has marginal visibility for a narrow range of keywords) wants to extend visibility for their site and funnel additional / relevant traffic by adding competitive traffic bearing terms to their pages.

Nine times out of 10, this impulse was inspired as a result of an emerging competitor dominating the top 10.

So, with the "why should they get all of the pie incentive" the prospect starts screening SEO companies to assess the benefit to cost ratio and potential return on investment. Unlike their corporate counterparts who may have millions to allocate for marketing or internet marketing, a more realistic budget for most businesses is $15-30,000 per year, granted that they can double or triple their return on investment.

However, you have to weigh the pros and the cons and understand that the long term investment of time, energy and optimization take time to mature and to fully appreciate the impact it can have on a local and national level takes patience (no matter how much you spend).

SEO is not always the ultimate solution, not all traffic converts, so sure you could have a top 10 position for a less competitive phrase and just break even, or you could go through the natural stages of adding a strategic array of traffic bearing keywords until your site gains enough authority to finally hits the top 10 like the big dogs (for multiple terms) so you can recover your investment.

So as long as you understand it is all about visibility and pairing your produces or services with those who have a need for it, as long as your value proposition is polished tried and true you chances of success are far greater than just waiting for traffic to beat a path to your door.

But before considering SEO, I encourage small business owners to consider an objective analysis of their motives for wanting to compete, but also for creating a game plan that is realistic for their stage of the game. One model suggests allocating 10% of your total revenues is a fair percentage to dedicate to internet marketing, for others up to 20% is the norm.

Aside from being ready to handle the influx of new traffic and leads you should (a) have a product that is worthy, (b) have invested in a professional and compelling website that encourages engagement and sales conversion, and (c) above all else has an alternate method to augment sales aside from strictly using online promotion.

This way, in all fairness you give optimization the ability to systematically increase traffic and exposure the way it was designed (over time).

It requires multiple rounds of SEO in the beginning (to jump start a campaign) as well as a maintenance factor to ensure your rankings don't slip as a result of competition, changes to algorithms, or market conditions.

So, when considering a time line, it is always better to work on 3-6 month blocks to track your results after all the dust to settles so you can gauge just what steps are required for the next quarter.

There will be exceptions (if you sell e-books or gadgets for example) but the bottom line is if you have the margin and you are experiencing a slow season, then SEO is a perfect way to augment visibility in your niche that if performed properly is one of the most cost effective advertising mediums in existence.

My suggestion is, for anyone interested in optimization to educate themselves about the basics, the more information you have, the more informed your SEO company can involve you covering all of the steps along the way.

A good SEO company can perform keyword research, competitive analysis, perform some reconnaissance to determine which phrases have traction for your competitors and emulate a strategy for you.

But the real value in SEO is to establish authority for your site, so that instead of the old, "let's build some links", mentality, you can accomplish more by adding one page to your site that would have taken months of SEO work from a nuts and bolts worker bee mentality.

When you optimize a keyword for a website, you are in fact targeting the type of consumer who would type those keywords in a search box, so by the very nature of the phrases, you can determine to a great extent the motives of the visitors that frequent your pages. Another important lesson is, be where your at, but make sure you aim high enough for the main root phrases and climb that ladder over time.

Although many may find it discouraging that many SEO companies will not reveal their SEO rates online. Mainly because the shock value for those with the Mc Donald's mentality walking into a five star restaurant (with the four dollar burger mentality) similarly may have the same alarming reaction when they get the bill.

If you can see the value in SEO, then at some point, you will inevitably have to put your money where your mouth is, learn how to do it yourself (which is not always the best use of resources and time) or just skip the whole SEO thing and be happy where you rank.

The statement that you get what you pay for is merely one side of the equation. Just because you pay $50,000 for SEO services doesn't mean that you could not have received the same results for $20,000 respectively.

But in all seriousness, how many small businesses have that kind of capital to invest? The answer, the ones who performed some due diligence, found their stride, identified a market and used SEO as a means to reach a larger more targeted audience. That is the value of competitive SEO and competitive SEO rates.

Source: http://www.articlesbase.com/

Want to Hire a Professional SEO Company?

2008-05-06T01:50:00.000-07:00

Author: Sonu Seo

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller.

According to a recent American study found that only 20% of all businesses outsource search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web - they do not exist. In order to generate a significant amount of Web visibility, your website must typically rank in the top-30 results.

So, the question boils down to what is in your best interest to the business?
Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources necessary to implement and maintain a good program for search engine optimization.

SEO knowledge and skills

1) Basic understanding of how search engines and directories.
This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.

2) Website design
Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.

3) the experience SEO Expert
This is the most important and most difficult to obtain knowledge. If you have never implemented a programme of SEO, then you are in a big surprise. Search engine optimization programs require a lot of research and are extremely tedious. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.

In-house vs. out-sourced programmes SEO

If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.

• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?

• Is this considered the role of your department, marketing or other service (s) in your company?

• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?

IT Department

Typically your IT department handles multiple tasks daily troubleshooting your company's LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge required for a successful programme of search engine optimization.

Marketing Department

Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel's time to spread very thin. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.

Other individual (s) within your company

Well, the responsibility falls on someone outside or your marketing department. Who's who and why are they responsible for your SEO program? To give interested parties a new "project of the month," usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.

Summary
From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company's productivity and profitability - whenever possible. However, there must be a line drawn in the sand between what your organization's capabilities are and what they are not.

As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company's web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.

Source: http://www.articlesbase.com/

The SEO Rip-off Search Engine Optimization

2008-05-05T01:53:00.000-07:00

Author: Sonu Seo

I decided to write this article as a result of many e-mails. It seems more and more people are victims of bad SEO. The main complaint is that they are paying entirely too much for little or no results. In addition, many are in the grip of bad SEO practices. If you plan to rent a pro SEO in the future, I suggest you use this article as a set of guidelines.

Before going to any person or business Seo Services , proceed as follows:

A) Learn how to set up and tested an SEO firm before you negotiate.

Do they have a strong client list under their belt?

Are they published?

B) Consider their portfolios.

What kind of results have they produced?

Contact a few of their customers. Are they satisfied with the work done?

C) To review and confirm their methods?

How are they going to optimize your site to access your keywords?

Did they use organic methods? Some individuals or companies use doorway pages, hide text in the background, use the re-orients the blacklist and other methods. Stay away from these values.

D) Get at least three different proposals for SEO.

Look carefully each. Are there any similarities? Proposals will help you to see which companies are honest and who are trying to sell you something you do not need.

What is the cost? The cheapest is not always the best, however, the highest price may not be attached to a comprehensive and viable course of action. Try to find to find a person or organization that will give you what you want in your SEO budget.

E) of the contract, contract, contract.

Get everything in writing. Search on the document carefully. Make sure it covers everything you mentioned, including methods of achieving your desired results. Have copies signed by the two sides. If employment is a big, you may want to consult a lawyer.

F) Clearly state the terms of payment.

While most SEO shall do no work for free or agree to a salary scale for results, many SEO professionals will not shy away from a more performance series of incentives. I am not a strong supporter prepaid contracts .. Most SEO professionals will abide by the 50% front, 50% on completion norm. Make sure that all the financial terms are clearly set out in your contract that the real work. This will protect all parties involved in a case where the expectations are not met.

In all, try to do your best to educate you on SEO. Have a basic knowledge of the terminology and SEO Expert SEO methodology. Anyone offering SEO should not have a problem explaining how they intend to achieve results. If they fail earn your trust or raise a red flag for whatever reason, keep searching. You will eventually find someone who will help you achieve your goals for a fair price. Happy hunting.

Source: http://www.articlesbase.com/

Should be SEO Consultant Than Rankings

2008-05-04T01:55:00.000-07:00

Author: Sonu Seo

Maybe one of the biggest misconceptions in SEO is that the ranking at Google and Yahoo is all that matters in the search engine optimization. Potential clients come to Seo Services with a single goal: "Get me a top-ten ranking on Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want well placed at the top of 200 of them.

It is time to separate fact from fiction. Yes, your SEO consultant can give you a top-ten placement at Google. But

1. If the placement is for "dirty brown shoes", it will probably not help your shoe store one bit, even if I tell you first hand. Few people are actually searching on the term.

2. Number ten perhaps not much either, depending on the term. People in search of "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to become familiar with the available options.

3. If your title tag reads like a cheap list of search terms, it will not be attractive. For example, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you can skip over it in favor of the next result that reads "Liquid Liquid vitamins of vitamin supplements Store."

4. If your description tag is a mess, people will more likely skip over your list, even if it does rank number one, in favor of one that resembles what they are looking for. Google and others use the description tag usually when the term is found in it, so be sure to include your key search terms in a description tag that actually reads well.

Lately, I have responded to a forum question, which goes something like this: My site ranks number one for this term at this engine. The term is sought on numerous occasions per day, and the engine, this percentage market. Can I expect this many visitors?

This is not an SEO challenge is a matter of mathematics: market research x = visitors

I answered with a little outweigh the factors that mathematics in the SEO game, including the site's title tag and the description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.

Another factor that makes it difficult to forecast traffic is the abandonment factor - how many people click on none of the results because they get interrupted or confused, or abandon the search for a new because they find themselves off - topic or searching too broadly.

It also depends on how many listings there are and how they are marked. Often, Yahoo and Lycos, for example, there are so many ads that the average user may never scroll a screen or two to see the organic (natural) results.

And, of course, it also depends on the color of the walls in the room since the user clicks, the weather outside and how well they slept last night. But there is little you can do about it.

What you can do is to work with your Seo Services consultant to choose the search terms are most effective for your business and make sure he develops a title tag and the description tag that sell to both humans and motors Research. Then, make sure it is not only followed the rankings of your key search terms, but also the description used by each of the search engines.

A good ranking in Google and Yahoo is just one measure of your success SEO consultant. A more complete evaluation is that he is your partner in building long-term, targeted traffic.

Source: http://www.articlesbase.com

Top 3 SEO Tips of 2008

2008-05-03T02:03:00.000-07:00

by: Scott Jason

Since 1998 I've spent the first several months of each year looking for the very best search engine optimization (SEO) tips of the previous year's end. This year I've come across the best SEO tips yet.

SEO Tip #1: Make Google Alerts Your Personal Online Spy

Google Alerts is a great way to let the world's biggest search engine be your personal online spy. This takes search engine optimization insider info to whole new level. Here's an excerpt straight from Google....

"Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:

* monitoring a developing news story
* keeping current on a competitor or industry
* getting the latest on a celebrity or event
* keeping tabs on your favorite sports teams"

As you probably guessed, it's the second one we care about most, "keeping current on a competitor or industry."

Here's how it works... Each time Google finds a reference to the query or topic you request you will be sent an email with the details. This is like having an online spy to make sure competitors are not using your protected keywords (trademarked names, company names, etc.) It's also an instant identifier to know when your site or product is mentioned in a news story or even when a topic is hot so you can take advantage of the situation. It's the easiest way in the world to stop competitors' dirty tricks and identify trends that you can take instant advantage of.

It's fast, free and works every minute of every day. Let Google Alerts (http://www.google.com/alerts) do your most time consuming legwork while you reap the rewards!

SEO Tip #2: Optimize Your 404 Page and Always Be Found

"Error 404: Page Not Found" is a blessing that most Webmasters curse. Why? Getting a visitor on any page of your site is fantastic! Don't blow the opportunity. Not only can you make your "404" page a valuable sales tool, you can use the following search engine optimization techniques to attract customers in droves.

A.) Use your main keyword in your title, add a "pipe" (usually above the Enter key) and then use your secondary keyword. Here's as example for an SEO site "SEO - Search Engine Optimization Tips"

B.) Add some keyword rich content using one to two keywords for the page. If you have less than 250 words on the page, just use one keyword and use it no more than three times total. Bold the first use and italicize the second or third use. Keep in mind this is an "inactive" page so simply tell the visitor what your site is about and whet their appetite with a good description. Something like this works well... "Thank you for visiting SEO (bold) Group, Inc. We are sorry you landed on a missing page but don't worry, if you're looking for the very best search engine optimizations tips (bold), you're at the right place..." This will go on for a couple paragraphs or as long as you'd like then end it with something to the effect of "Please Click Here (link) to visit our site map or click any link to the left."

C.) Add your site's standard navigation system (bar, column, etc.) as mentioned above.

D.) Make the look and feel of the customized 404 page match your main site as closely as possible with a template, matched palette, cascading style sheets, etc.

E.) Create a link to the site map page if available, and make the link easy to find. You want your visitor off the 404 page and into your main content as quickly as possible.

Setting up a custom 404 page link usually takes less than five minutes on most major Web hosting companies like Godaddy.com. But whatever it takes, it's worth the effort.

SEO Tip #3: Get (Even More) Serious About Linking

I saved the most important for last. If you want to do well on any search engine, especially Google, linking is THE single MOST important thing you can do. It's that simple.

Here are the five things you MUST do to make your site #1 on Google:

A.) Find the highest page rank sites linking to your site AND your competitors' sites.

B.) Run monthly link campaigns and snatch up the best of the above identified Web sites.

C.) Run regular checks on what pages are still linking back to your site. Alsomake sure they did not move you from a high page rank page to a lower one (don't get cheated!)

D.) Eliminate any penalized sites you link to; ASAP!

E.) Check your search engine ranking AND your competitor's for each of your keywords every week. Do this, at the minimum, for Google, Yahoo, MSN and Alta Vista.

Inside Tip: Keeping up can be a lot of work so a lot of SEO Consultants (myself included) use SEO Elite (http://www.SEOeliteWeb.com) to do all the most difficult and time consuming work.

One last thing to know is that Google was originally a college student's project created for the sole purpose of defining a Web site's value by the sites that link to it. Twelve years later this is still it's main job. Linking is EVERYTHING to Google.

These few SEO tips are the very best of the best so use them wisely. Best of luck!

About The Author

An original founder of one of the first internationally established SEO companies (DotCom Pirates); Scott Jason is a highly successful SEO Copywriter and renowned researcher and the founder of http://BestSEOCopywriting.com

Where Can I Find A Reliable Website SEO Company

2008-05-02T02:05:00.000-07:00

by: Derek Rogers

When you are looking for a way out make sure that your website gets the traffic it needs to survive on the internet, the search engines are one of the most important tools that you can use. About 80% of all traffic on the internet goes through a search engine and a very vast proportion of that traffic goes through Google. When you take that into account, you will be aware that if someone is going to find your site, they will in all likelihood do so using Google or a related search engine. There are many companies out there that can help your website get picked up, and to find the right one for you, there are a few things that you should keep in mind.

Search engines like Google use complicated formulas to bring up the searches that are requested. While the use of the search string (as it is stated) is important, Google will also use things like keyword concentrations, the prevalence of relevant terms, and how relevant the rest of the text is to what the person is talking about. Another example that Google will use is the prevalence of links that lead to your site; in some ways, this is very much like a popularity contest.

An SEO company that knows its business will be aware of everything a search engine will use to find your site, and then it will put in a lot of work towards making your site one of the first few results that the search engines will pull up. When you consider the fact that most browsers never go down past the first few hits and even fewer make it to the second page, you can see why this is so important! Getting a good SEO company can give you a real boost in traffic and sales.

There are several things to keep in mind when you are hunting for an SEO company that will get you the results you need. The first thing is to find one that has worked in your industry before. If you work in a special field, it is always good to get an SEO consultant who is familiar with that field and will have an understanding of who will be looking for you. Look around for SEO companies who have worked with your competitors, or preferably, you can get a recommendation via word of mouth.

When you have a few possibilities, check out their testimonials and the techniques that they use. Send them polite inquiries and judge their responses the way that you would judge any contractor. Do they have a good record for a timely response and do they have a clearly ethical viewpoint towards SEO procedures? There are some procedures that will essentially “trick” people into coming to your site, but in the end, because they are essentially cheats, it will do more harm than good.

When you are looking for an SEO company to get your website higher in the search engine results page, remember to look for competence, experience and reliability. A good SEO company can take your business a long way, so be sure to get the best!

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For Search Engine Optimisation Companies, he recommends Impact Media Ltd, one of the UK's leading specialists of Search Engine Optimisation: http://www.impactmedialtd.co.uk

SEO Campaigns And What Not To Do

2008-05-01T02:07:00.000-07:00

by: Derek Rogers

Given the ratio of the internet, and given the fact that so many people in the business world use it to further their goals and ambitions, it is shocking how so many people still have issues with using the internet appropriately. Search engine optimization is one powerful tool that many people use when they are looking to increase the level of relevant traffic to their website, but remember, that like any tool, its efficiency depends on the employer. Take a look at a few of the reasons why so many SEO campaigns falter and fall, and often are unable to rise again.

Bad keywords are one of the first culprits. Look at the text on your website and really think about whether it reflects your company. Will the people who are searching for your services know to use those terms? Bad keywords can work in two different directions. Firstly the keywords are too specific. They are only understood by other professionals in your field, and someone who isn't aware of the ins and outs of your business would never think to search for them. Over-generalization is similarly a concern. With keywords that are too generic, you will simply bring irrelevant people to your site who have no actual interest in what you have to offer.

SEO also means that you have to take into account the format of your page. Are things placed in a logical way that will draw people? Have you made sure that your page has enough content to draw people to it? Part of good page optimization is ensuring that your website has a good place when it comes to link building. The more people who link to you without you offering a reciprocal link, the better your rating goes. Link building is one aspect that the Google search engine uses to push you towards the top of your search page, so make sure that you don't ignore it when you are thinking about optimization and content.

Some companies who try to avoid these mistakes contract with SEO consultants, but even there they might find that they are working with someone who uses illegitimate means to bulk up your numbers. Some warning signs include multiple names, the ownership of shadow domains and a guarantee of rankings through obscure keyword phrases that you would have gotten anyway. Beware of companies that give you a strange feeling or refuse to explain how your website would be getting the hits. Although there are many of them, the concepts relating to SEO are fairly straightforward, so if you catch someone being secretive, make sure you find out why.

When you are looking to conduct an SEO campaign, unless you are a specialist in the field yourself, you should consider consulting with a professional. A professional who cares about his or her work and is dedicated to making your site a success can easily save you from the blunders that could cost you in time, resources and money which is important to any business.

About The Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For Search Engine Optimization, he recommends Impact Media Ltd, one of the UK's leading suppliers of Search Engine Optimization Campaigns: http://www.impactmedialtd.co.uk

SEO Step One Of Ten: Keyword Research

2008-04-30T02:08:00.000-07:00

by: Dave Davies

Back in October 2004 I launched a series of articles outlining the ten crucial steps to a well optimized website. The steps were:

1.Keyword Selection
2.Content Creation
3.Site Structure
4.Optimization
5.Internal Linking
6.Human Testing
7.Submissions
8.Link Building
9.Monitoring
10.The Extras (all those things that didn’t fit in the first 9 steps)

Well in case you’ve been asleep for the last few years on in case you’ve just recently joined us in the SEO-realm, I – along with some of my good friends in the web marketing world – have decided to re-write the series with new information and new perspectives.

The New Series

In our updated series we’ll be dropping some of the articles and adding others to account for changes in the industry. Another major change in this series is that we’re going to compliment it with a weekly segment on Webmaster Radio’s Webcology (http://www.webmasterradio.fm/Search-Engine-Optimization/Webcology/) on Thursday afternoon at 2PM EST where we’ll be conducting interviews and discussing tools with their manufacturers to help our readers and listeners make the most of this information. If you miss the show, you can always download the podcast free of charge afterwards.

The 10 steps covered in this series will be:

1.Keyword Research & Selection
2.Competition Analysis
3.Site Structure
4.Content Optimization
5.Link Building
6.Social Media
7.PPC
8.Statistics Analysis
9.Conversion Optimization
10.Keeping It Up
Step One: Keyword Research & Selection
There are two times in a site’s life when keyword research is conducted – when researching a site to rank in the organic results on the search engines and when researching keywords for a PPC campaign. In our article today we’re going to focus on the former and save the research involved with PPC campaigns for step seven in this series.

So we’ve got the topic down to “just” keyword research and selection for organic SEO campaigns – from there the topic once again gets split into a variety of areas. Those that we will cover here are:

The raw data
Studying those who’ve gone before
Understanding your choices

The Raw Data

The raw data is the raw estimated searches/day that you can expect a phrase to get on the major search engines. There are a number of tools you can use to compile this information. Here are some of the more commonly used:

Overture Keyword Suggestion Tool (http://inventory.overture.com/)
Yahoo!’s keyword suggestion tool. It’s fast and it’s free but it has some serious drawbacks. The tool often mixes singular, plural and common misspellings into one so it could lead you astray (admittedly it’s gotten much better lately but still far from perfect).

Is a bed and breakfast in Banff, BC better to target “banff accommodation” or “banff accommodations”. How about the very common misspelling “Banff accomodations”? That said, it’s based on easily the largest pool of search data made available in this way which gives it a huge edge in accuracy based on the pool of data it’s collecting from.

WordTracker (http://www.beanstalk-inc.com/resources/recommended/wordtracker.htm)
WordTracker is easily one of the most popular of the paid keyword research tools. It solves the problem with the singular vs plural vs misspellings however the data it accesses is from a few meta engines and is not as comprehensive as one might like.

They offer a free trial and have options to pay for just a day or up to a year so they provide options for people who simply need it for a quick round of research on one site to SEO firms who need it on a daily bases. It sells for $59/mth.

Keyword Discovery (http://www.beanstalk-inc.com/resources/recommended/keyword-discovery.htm)
This tool is very similar to WordTracker in the advantages/disadvantages category. Better specification of keywords, lower pool of data to base them on. I personally prefer Keyword Discovery simply for some of the features and the ability to export data for clients to view easily. Of course, that could well be due to my increased experience with it.

They have a free trial as well and it sells for $69/mth.

Aaron Wall’s Summary (http://www.seobook.com/archives/001013.shtml)
Noted above are some of the most popular tools and the ones I’ve used the most. There are some other tools definitely worth taking a peek at. Aaron Wall did a great summary on his site of the major tools, their pros and cons, etc. Definitely worth taking a peek at. Admittedly it’s a couple years old so some of the features have changed a bit but most of it is still valid and accurate.

Now What ...

Now that we’ve looked at the tools, let’s take a look at what we’re supposed to do with them. As noted, we'll cover how to use these tools when launching or updating a PPC campaign in a future article, however there are still a few areas and considerations that we need to consider here.

So let's get started ...

In case no one told you – size doesn't matter. It's not how big it is, it's who's using it. Let's use as an example a phrase we at Beanstalk targetted and that's the phrases “search engine positioning”. At first this was our big phrase which now gets 7,689 estimated searches/mth (a bit higher than it was back then). “search engine positioning services” gets a lowly 2,636 searches/mth. Of course we should be targeting the one with the higher number of searches (or so I thought).

Once we have attained top 3 rankings for both I started looking through my stats and setting up filters for conversion (forms filled out and visits to our contact page). People who entered “search engine positioning” were sure interested in our blog and articles but only those who added the word “services” contacted us. And so the big phrase was abandoned as a target and we began focusing on what I refer to as “buy phrases”. So bigger isn't better if the people you want are searching using phrases with a lower search volume.

There's another time when bigger isn't better. Which of those two phrases do you suppose we ranked for first? If you guessed the services phrase then you're right. When you launch a new website (which we had) you're likely up against sites that have been around for a while, have some solid backlinks and a good number of pages. You're not going to want to go up against them for the top phrases out of the gate. Choosing to go with phrases that are lower in search volume and lower in competition will almost always result in higher rankings faster, put some money back in your pocket and ready you to go for the bigger phrases.

It's here that the model we followed works well. When you're selecting your short term and long term targets it's wise to choose phrases with the same root keywords (“search engine positioning” and “search engine positioning services” for example). This basically enables you to work towards your long term goals during link building for your short term targets. And who doesn't like to kill two birds with one stone? Or perhaps you have all the time in the world and you're one of those people who likes nothing more than working on developing incoming links.

Which brings us to …

Studying Those Who’ve Gone Before

Imitation is the sincerest form of flattery. Let's just hang onto that thought while we research what those who are successful in your industry are targeting in order to glean some insight into what works.

I've recently discovered (much to my pleasure) a very cool tool that, while a bit pricey for some, simplified MANY of the processes of keyword research, tracking and competitor keyword dissection. A company called AdGooroo (http://www.adgooroo.com/) has created what I've now discovered to be an awesome keyword tracking tool (I'd call it keyword research but it does a lot more than list off search phrases). The tool allows you to do the generic keyword research that we're all used to with the same limitations as the tools above (i.e. Google doesn't hand out their search keyphrase volumes) but that's just the first step.

They then take a look at your competitors on both the organic and PPC results, figure out what they're ranking for and bidding on and provides some great reports on saturation levels, competition levels, and a lot more. With this in hand you can then begin to analyze how they're ranking (that'll be covered next week in our article on competition analysis).

The folks at AdGooroo also store historical information so you can look back over trends in the past and compare that to what you see now. As noted, a bit pricey for some but worth it for those who can afford to know this level of information on who's doing what and what you should be doing.

I should also note that I’m experienced in their SEM Insight product which costs $399/mth. They also do offer AdGooroo Express which has a lot of the same feature (but missing a lot of the ones I personally feel can give a researcher a HUGE jump on their competitors). The Express version however sells at $89/mth so far more affordable for some. And like all my favorite tools, they provide a free trial. :)

But if you can't afford that level of information you'll want to run ranking reports on all your top competitors (you likely know who these are but if you don't – they're the ones who rank in the top 10 for the most competitive phrases). You can either do this manually or use a reporting tool such as WebPosition Gold (http://www.beanstalk-inc.com/resources/recommended/webposition.htm - again, has a free trail).

If you find weaker sites ranking for large numbers of phrases, you know who to watch (again, we'll get into this more next week). The only problem with this method is that you can only think of what you can think of. The site might be ranking for phrases you never thought to look into and which, in knowing, might provide some great insight into additional targets and tactics. Of course, you might well be from an industry with very obvious and defined keywords.

Understanding Your Choices

So now you've got choices to make. You've got a list of perhaps hundreds of keywords and you need to shorten that list down. The number of phrase you target will only be limited by your site and the amount of time you have to dedicate to it.

You will likely need to pare down your choices to those that will produce the fastest and highest ROI possible. This will likely be the phrases that provide the lowest competition levels for the highest searched “buy phrases”. Once you have attained these rankings you can move on.

The alternative is to go for the gold and target the biggest phrases in your industry. This will take longer (99% of the time) but might be necessary if there are no suitable secondary phrases. In this event you have to ready yourself for a slow rise to the top and a longer period of stagnant traffic with a big return (hopefully) at the end.

Another major choice you'll have to make (especially if you have a large number of potential phrases) is whether to start out with a PPC campaign for the traffic or to test keyword phrases for an organic promotion. While these will be covered in more detail in part 7, if you just can't wait you can find a past article on the subject titled “Using PPC To Maximize Your Search Engine Positioning ROI” (http://www.beanstalk-inc.com/articles/ppc/4roi.htm).

More Info On This Series

As noted but worth mentioning again, this article series is being supplemented with a weekly show on WebmasterRadio.fm. Be sure to tune in or download the podcast to get the full information and hear some great interviews with the tool makers and experts.

Next week the topic will be competition analysis and will be written by StepForth, Inc. author and owner Ross Dunn. Ross will of course be on the show with us next Thursday along with some great guests.

About The Author

Dave Davies is the CEO of Beanstalk Search Engine Positioning, Inc., a search engine optimization services firm out of Victoria, Canada. With seven years of experience in keyword research, optimization, SEO copywriting, link building and Internet Marketing Dave shares his insights on their SEO blog as well as through articles, SitePoint’s SEM Kit and on his weekly radio show on http://WebmasterRadio.fm.

Michigan SEO Is Dead – Long Live Rebel Marketing

2008-04-28T02:11:00.000-07:00

by: Ted Cantu

Getting good SEO these days is like getting a good hair stylist. Every online marketer thinks they got the magic touch. Price is always the bottom line factor. The customer tries to save “a few bucks”. But when they walk back out into the street they realize they bought a discount service in more ways than one. Just like the time I tried to get a haircut at a discount place and I walked out into the open street with a Moe Howard haircut!

Stylish? NOT!

But seriously, walking into a search engine optimization company can be very intimidating lately. It is so pretentious. I am not speaking for all of them but there are some real pompous firms out there. I am talking about the clinical look. They got the AC cranked up to the point where there is crystallized frost on the window panes. Everything is painted bright white. Uncomfortable chairs with ergonomically correct fixtures and a glaring white bluish light intensifying the whiteness around you. You are too terrified to touch anything. You feel like you’re in a doctor’s office.

Naturally, as a prospect you feel threatened and intimidated. As a fellow certified SEO guy I do not pretend to understand the pretentious nature. I never even heard of Leonard Cohen until I went to college. My parents never jammed out to him while I was growing up. I mean honestly, what is he doing on the sound system. The whole thing is set up to make you feel awkward.

The nerd squad has a welcoming committee. The 40 year old woman in pigtails and nerd glasses makes me want to run for the door. The grubby tech guy in the mustard yellow long sleeve shirt gives me the sudden urge to jump head first out the window. These are the people who are going to be taking my credit card before I walk out the door. Of course, as a customer I am scared, wouldn’t you be? What is the natural response supposed to be?

When In Doubt – Take The Money And Run

When a SEO firm is wrong they still take your money. They run for the hills. Literally. They run for the Hollywood Hills in most cases – they will leave the state, blow town, and disappear. Web site designers pull the same type of stunts causing much dismay to the public. Overall this has tainted the entire scene for customer and web marketer.

So what do you do?

Rebel Marketing

Cut a video. Grab a camera and shoot and save it and download it to your desktop. Throw it up on http://YouTube.com and 700+ other web video sites. Take no prisoners. SEO can only take you so far. You have to learn how to bend the rules and have the 8 families of search engines bow down to you. You have to know how to grab the handle of the knife and twist it.

I scrapped out the academic approach of what was expected from SEO firms. I stopped listening to the sponsors of the academic circles of the SEO elite. I shut them out and the best thing of all I stopped asking for permission. Short end of the story, I stopped listening to the “In” crowd. That in itself paid off handsomely. I was glad to get out of that ridiculous stuck up know nothing circus.

There are some great places to take your cue from. The book, “Punk Marketing” is worth picking up from a manifesto standpoint. There are some great introductory film books that you should get a hold of too. “The $30 Dollar Film School” is a great book for learning about how to put shots together and how to communicate with video online.

Taking action in areas that haven’t been fleshed out yet by the experts paid off for me. I was able to get my material indexed quickly in the search engines. Who could argue with that kind of success. Getting pages indexed in as little as 4 hours instead of 3 months. High Google rankings in as little as a few hours and getting my blogs read by the right people has really changed my business. The networking opportunities that came forth from posting my material blew me away.

The new partnerships I was able to create was a direct result of hard work and positioning my web sites. I was a firm believer of doing business this way after I got $15,000 in the same day from my prospects. The kicker was I didn’t have to meet with these people in person. I conducted my sales over the phone and directed my prospects to my pre-recorded media online.

The whole Rebel approach was all about never asking permission. I simply stopped listening to advice after I picked up an a new online marketing book. The book asked me to visit message boards and subscribe to newsgroups. My God what year is this?

I thought this was 2008.

There are too many books written by “experts” who never stepped a foot in an ad agency, work in the field, spend time with real clients or achieved online visibility. I take offense to this type of advice because it lies on speculation and theory. Those two nasty words are just the ticket to take you to the poor house.

Web 2.0 is a great place to start. But that should only serve as your springboard. There are so many great services out there that can help propel your rankings, visibility and build traffic. Your job as a business owner is to be open to them and to work with these tool sets. The results can literally transform your business into an online powerhouse.

I encourage all business owners to step up to the plate and get their own material made. Distribute your own video clips, record your own podcasts, populate your blogs and web pages. Stop handing your money over to PPC, SEO bumpkins and techno shamans. You have to take charge of your own marketing and deliver your marketing messages to the right people.

There is too much bad SEO companies out there. You need to ditch these guys no matter how good their coffee tastes.

Scrap the ROI charts and statistics and other poofy fluffery, smoke and mirrors. Take an active roll in your marketing. Leave the cold air conditioned clinics to people in the medical field. Come down off the cloud and get real with yourself and your business.

There is nothing like charting your own success. So get responsible and take charge of your marketing so you can call the shots.

About The Author

Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on http://www.podomatic.com you can listen to it here… http://911copywriter.podomatic.com

SEO Training – How to Get the Most Out of It

2008-04-27T02:13:00.000-07:00

by: Tracy Fredrychowski
Let’s set the stage…

You’ve just invested valuable time and money by completing your hands-on SEO Training. You are now sitting back in your office contemplating all the wonderful information you just gathered, but you’re really confused on where to start. You pick up your notes leafing through them hoping something will inspire you to know what to do next. You start to drift back to class wishing you where still there. You hated to leave, you didn’t want it to end, you silently wish your instructor was there telling you where to begin.

Good news! I am going to share with you a detailed search engine optimization and internet marketing plan to get the most out of your seo training and to get you started today.

Step #1 – Setting Goals

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:

• To gain higher rankings.
• To redesign your Web site to be more user friendly.
• To implement SEO basics throughout your site to make it search engine friendly.
• To increase your visitor response online.
• To open additional windows to your site through social media marketing.
• To launch an article marketing plan.
• Or all of the above.

What ever your goal is it is important to write it down and post it where you can see it every day. “Goals that are not written down are just wishes.”

Step #2 – Keyword Research

Any new project should always include this step. Keyword research is the basis for any successful page on your site. Let’s take the goals above and see how the keyword research you learned to perform in your seo training can be used.

• Higher rankings can be achieved by finding those keywords in your industry that have a high KEI (Keyword Effectiveness Index) and low competing pages. You should concentrate on finding five phrases that you can work on simultaneously.

• By redesigning your Web site you can be including your new found phrases and work them into your sales copy. If you are creating a new site this is the ideal time to make sure you are concentrating on your visitors experience while on your site.

o Include a call to action above the fold
o Contact information above the fold in straight html including area code and zip code.
o Only use Flash in small elements and not as the whole page.
o Include something that will grab your user’s attention. Something out of the normal that will make your visitor stop and take notice of your page.

• Implementing SEO basics can be a daunting task if your site is large or it is many years old. Tactics that where used years ago are no longer useful and most times are being flagged as spam. Depending on how many elements need to be addressed you need to determine if it would be better to start with a fresh page or redo the existing page. A determining factor would be if the current page is already indexed. If this is the case then it would be best to fix the existing page. If the page has too many errors and creating a new one would be wiser be sure to name the new page the same as the old one or do a 301 redirect to the new page. Include your keyword phrase when implementing your basic search engine optimization.

• Visitor response will increase if you are giving your visitors exactly what they are looking for. Only your keyword research will help you with this. We are in an instant gratification world and your visitor will only give you a few seconds to answer their search, so make sure it exactly what they are looking for.

• Open additional windows into your site by using your keyword phrases in your social media avenues. A couple great places to include your keyword researched phrases would be in your blog post and creating a lens in Squidoo around your researched phrase.

• Article marketing is not for everyone but it does allow you to open multiple windows into your site but writing articles around your phrase and submitting them to places like Scribd, ArtcileFactory.com and EzineArticles.com.

Step - # 3 – Which one to choose?

I know you want to implement each and everyone of those goals into your site and you still don’t know where to start.

Stop here and go find five phrases to work with and don’t even think about anything else at this point.

After you find those phrases refer back to your SEO training notes and refresh your memory on how to create a search engine friendly Web page and create content for each of the new keywords you found.

It is going to be hard not to get side tracked but stick to the project at hand. Your only concern is finding 5 phrases, creating content and designing five search engine friendly pages.

Once that is done go ahead and publish the five pages to your Web site. Include each page on your site map, link it from and to relevant pages on your site and include keyword rich link text within the body of the page.

Make a note of the day you added the new pages to your site for later use.

Now that you have the first three steps under your belt you are ready to move onto step four.

Step #4 – Addressing Existing Web Site Issues

Now that you have gotten a good start with the above steps, you can start working on bringing your current Web site up to par while you are actually waiting for indexing on your 5 optimized pages. Your next plan of attack would be working on existing pages within your site. You may not be able to change every issue with your site but remember every small change could result in increased ranking for your site. You may only be able to change your title and Meta tags and not be able to change your corporate sites navigation so tackle what you can and don’t worry about the rest. Each and every issue is just one of the over 200 factors so learn to pick your battles and fix what you can.

Step #5 – Social Media and Article Marketing

Your whole goal is to open as many windows into your site as possible. You have already started this by creating 5 new pages into your site now it is time to open the windows even further. Whether you decide to use article marketing or all the endless possibility of social media marketing now is the time to concentrate on one or both of these window opening wonders.

You can use the five phrases you found in your first step or you can find 5 new ones but at this stage you are creating content to be used in articles, on blogs or bookmaking pages within the many social media avenues. Your title is the most important element when tackling this step. Make your title keyword rich, compelling and deliver what your title describes in the article or blog post.

If you are not quite ready to dive into social media start at least with adding a blog to your Web site. Your best results will come from the blog residing on your server and not one that is hosted on a free blogging site. Make a commitment to blogging regularly and always about your industry so your site and your blog are industry related.

Step #6 – Tracking Your Progress

Web analytics can show you information about all of your optimization projects. Not only will it show you your results for the 5 keyword phrases you are working on but it will open your eyes to how your visitor is moving through your site. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on. Usually I find 2 or 3 phrases that are really performing and those are the ones I concentrate on blogging and adding it to the social media venues.

Step #7 – Keep Up With the Changes

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learn in your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don’t let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.

The first place would be Google, Yahoo! and MSN’s Webmasters guidelines. Each is posted on their site and is updates each and every time they have made changes to them.

Another place would be to subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.

Continue learning by attending your favorite SEO Training provider’s courses on a yearly basis. Principles and techniques change often so always keep on top them.

Often students are overwhelmed with the amount of information they are given at class but if you learn to take them in small steps starting with setting your goals you will find that your seo training is working for you and your Web site.

About The Author

Tracy Fredrychowski – SEO Instructor
http://www.searchengineacademysc.com

Simple SEO: How To Create Content The Search Engines Will Like

2008-04-26T02:14:00.000-07:00

by: Chris Malta

Improved search positioning means greater exposure to targeted traffic, but few E-Biz owners really understand how to run an effective search engine optimization (SEO) campaign. According to Andy Jenkins, founder of online business forum http://StomperNet.com, “Your web site ranking is determined, in large part, by the quality of your content – it must be both compelling to your visitors and consumable to the search engine spiders.”

A Matter of Substance

Jenkins reveals two key practices that can help you cooperate with the search engines and give them the kind of useful information they’re after:

Avoid Duplicate Content

When pages living on separate domains are extremely similar, the engines will classify them as “duplicate content” and rank them very poorly. One page will go in their normal index; the other will be relegated to their supplemental index, where none its value is manifested. This often poses a problem for eCommerce stores selling numerous similar items.

Every page of your web site probably has some design elements that are the same, like your navigation bar, header and footer, and any special messages, like “In Stock” or “Money Back Guarantee”. To keep from ending up in the supplemental index, you should strive to have at least more original content in your product descriptions than exists in the permanent template layout of your pages. In other words, if you have two hundred fifty words of repeating content on each page, you should also have at least two hundred fifty-one words per page of new and different content.

If writing interesting, witty descriptions of your products seems difficult, it may help to try manifesting your copy in some form of ownership. For instance, if you’re selling a box of tortellini, talk about how simple it is to cook, how good it tastes with pesto sauce, how wonderful it is to enjoy with your family around the dinner table. You’re simultaneously engaging your customers, sharing the benefits of using your product, and avoiding the mire of the supplemental index.

Implement Latent Semantic Indexing

Search engine algorithms have grown increasingly complex over time. Optimizing your copy is no longer a matter of stuffing it with keywords: “This pasta site is the best pasta site for the pasta lover’s pasta needs.” Now, in fact, repeating a keyword or phrase too often will raise red flags, and may even cause your site to drop in the rankings.

The engines have learned to recognize the relationships between many words. So to rank well for a keyword, you need to talk about things that relate to it, also know as “latent semantic indexing”. For example, if you’re trying to rank for the keyword “pasta”, you might talk about carbs, marinara sauce, fusilli, linguini, and so forth. It’s okay to sprinkle “pasta” throughout your copy, but concentrate on using latently related words. You’re generating copy that’s interesting to the users reading it, and palatable to the engines ranking it.

(Tip: To discover keywords latently related to your keywords, perform a Google search with a tilde in front of the keyword – like “~pasta”. You’ll bring back results containing latently related words: noodles, recipes, Italian, etc.)

While the search engines regularly revise their algorithms, the basic principles of SEO remain the same. You don’t need to play games or try to trick the engines to show up in their results. Advises Jenkins, “The engines want to give users the information they’re seeking. So if you create a user-friendly site with good, valuable content, you’re going to do well – period.”

About The Author

Product Sourcing Radio is Created and Hosted by Chris Malta and Robin Cowie of http://WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Visit http://www.WorldwideBrands.com for more FREE E-Biz & Product Sourcing info!

Revisited: The Art of SEO - Jill Whalen

2008-04-25T02:16:00.000-07:00

As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.

Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of SEO on any given site. It’s not a huge stretch to say that they may even downgrade the sites that they believe have been SEO’d.

If you think that having your keyword phrases “in all the right places for
SEO” is a good thing, think again! You’re essentially telling Google, “Hey
look…my site has been SEO’d!” To which they reply, “Thanks so much for
letting us know… ZAP … see ya later!” Doesn’t matter if your site is
the most relevant (in your mind) to the search query. Doesn’t matter that
you’ve placed your keyword phrases strategically throughout the site.

Stuff that worked like a charm for many people in the early years of SEO may actually hurt rather than help now. As to what might trigger an SEO “red flag,” my guess is that it’s a combination of things. Like, if you have a certain number of traditional SEO factors on any given page, those may set off some Google warning bells (otherwise known as a spam filter).

Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase:

in the domain name
in the file name
in the Title tag
in the Meta description tag
in the Meta keyword tag o in the image alt attributes
in an H1 (or any H) tag
as the first words on the page
in bold and/or italics or a different color
multiple times in the first paragraph or twice on the page
in the copy in every single spot on the page where it might possibly make sense to use it, and
in all the hyperlinks pointing to a page.

If you put the same keyword phrase in many of those spots, you might very well trigger a spam filter. Since it’s difficult to determine how many and which combinations of those things might trigger the filter, the best advice I can give you is to do your SEO without any particular formula in mind.

That’s how I’ve always done it and it’s always worked because every site is
unique and has different SEO needs.

Unfortunately, it’s difficult to describe this type of SEO to others, as
people are always looking for the magic formula. For as long as I’ve been
doing SEO (over 12 years now), I’ve had it in the back of my mind that I
wouldn’t want to tip off the engines that my sites were SEO’d. This is one
of the reasons I’ve never used keyword-rich domain names or file names.
That’s probably the most obvious SEO thing you can do.

The most important aspect to being a good SEO is creativity. You shouldn’t
worry too much about the specifics of putting keyword phrases here and
there, and again over there. Not every page needs an H1 heading with
keyword phrases in it. If your page isn’t designed to use H1 headings, you
don’t need to change it to use one just for SEO purposes. And many images don’t really and truly make sense with a keyword phrase in their alt attribute (alt tag). Don’t force one to be there just for the search engines.

Most importantly for Google (and for your users), when it comes to your page copy and how you use your visible keyword phrases, less is definitely more. Please don’t read my Nitty-gritty report and then put the same keyword phrase in every single available spot on your page that you can find. My report is supposed to help you think about a few places you may have missed because you weren’t thinking about being descriptive when you originally wrote the copy. You can definitely have too much of a good thing.

A first paragraph on a page that has, say, 4 sentences, should not have 10
instances of your keyword phrase. It will look and sound dumb. I know that I have stressed this in my conference presentations and in our High Rankings seminars, but no matter how many times I say this, people don’t quite grasp the importance of working this way. If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won’t like it either.

When you do SEO, you don’t follow a guidebook. Think like a search engineer and consider all the possible things they might have to combat both now and in the future. Always optimize for 3 or 4 or even up to 5 phrases, and spread them out throughout the entire page. Never, ever, ever think that it’s the first paragraph that matters and stuff ‘em all in there. There should be an equal distribution throughout the entire page, and you should never use the phrases so much that you hear them constantly when you read it.

If you’ve done it right, an everyday user should not have any idea that a page has been SEO’d. A trained SEO should be able to spot what your keyword phrases are, but it shouldn’t be glaringly obvious. Last, but not least, hire a professional copywriter to work on the important pages of your site. This is the best investment you can make for your site and your business. Even if you don’t want to hire an SEO, you absolutely MUST hire a
professional copywriter. You need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. You can easily teach someone like that the SEO writing part.

Hope this helps to give you some ideas on how you might get out of formula-SEO mode and start doing more creative SEO. More than ever, SEO is much more of an art than a science. The science is only a small portion of it.

How to Audit a Website

2008-04-24T02:29:00.000-07:00

Author: Markus Skupeika

What does a web site submission serv ice company and seo copywriting comapny do for your business?

Sometimes copywriting on the web needs to be optimized and include great highly relevant keywords. Seo copywriting offers great selling content and web site copy. The content is optimized for better ranking and better conversion of sales, leads, and to reach your overall goal as a business.

Your seo copywriting is what search engine marketing is all about, developing web page content that is search engine friendly and converts sales is what it is all about.

Why use this type of service? Because seo copywriting and web site promotion services bring tons of visitors who want to buy your products or services! But to successfully achieve a high rank in the search engines, the words on your web pages cannot be an afterthought, but a key strategy in your search engine optimization.

In order to rank high on the serps(search engine result pages) for keyphrases, Internet marketing and seo copywriting focuses on keyphrases, title tags, and headings. Seo copywriting experts suggest roughly 250 keywords per page along with other targeted search terms strategically placed within the copy. Be aware you can also use another simalar marketing service. If you are happening to increase the amount of leads, sales, and traffic - Seo optimization search engine submission service could possibly be the answer.

Getting more traffic and sales is what makes website promotion services so potentially powerful. by using directory submission services, keyword reasearch and internet marketing you will gain thousands of targeted visitors. The good internet marketing firms are all about testing. By overall popularity this has become why seo copywriting and directory submission services are successful.

Your keyword selection and placement within your content brings a ton of oppurtunities as most become surprised at the results. Keep in mind, however, that when carrying out Seo copywriting and placing keywords in content it has to be readable. Seo articles have said that rookies to keyword placement may have adifficult time inserting the text. That is why copywriting and seo copy writing has become a great resource for a company.

This is where keyword prominence comes into play, if you use unatural keyword density in the page it will be red flagged and penalized. When auditing a website, keep these tips in mind:

The design on a site must be easy to navigate and friendly to the search engines. By having unorganized content visitors will get lost and become impatient, leaving your site. Design should be important to the end user using bright blue links with underlines and easy categories to identify. Links are questions to your visitors so you must answer their questions with the correct link and page behind that link.

By just having a website seo copywriting may not be suitable for the site. Some just dont have enough copy on their pages and adding copy could destroy the nature of the sites. And other website owners may not want to change copy because of present search engine ranking.

Niche website copywriting could take a bit of time to complete, and while not free seo copywriting services are affordable. Plus, a copywriting service will create better sales copy and more compelling sales copy for better rate of sales and conversions.

The web sells billions of products a day and since your content is the sales force of your website. So are Seo copywriting services. These services will increase conversion, fill in content, and produce a better business for you.

Source: http://www.articlesbase.com/

Importance of Ethical SEO Techniques

2008-04-22T02:31:00.000-07:00

Author: Avdhesh

Hundreds and thousands of people have made use of the Internet in a variety of ways, each in an attempt to subjugate its great power and potential to give profit and gain to users and businessmen. However, alongside the aims of these hardworking innovators and entrepreneurs are people who simply want to extort as much money from people in exchange for dubious products and services.

Web content is brought to a potential user by means of either direct recall of a particular service provider’s website, or by blind searches done on various Internet search engine platforms made available by Internet software giants. By entering words, known as ‘keywords’ relevant to the desired information, product, or service, into the search field, users can employ these blind searches to look for content closest to what they are looking for.

As is the practice, a search engine usually produces a list of websites matching the keywords provided by the user to a degree of relevance. These are ranked by relevance, quality of content, and sometimes, ‘visitor votes’ that come in the form of a measure of frequency of visits by people who usually find the content useful to them.

SEO, or Search Engine Optimization, is a method used by many businesses and entrepreneurs online in order to maximize the potential of the search engine by helping them rise in the ranks of the query response listings. SEO usually deals with organic searches, or those that need no payment to be listed among the list of likely matches to a client’s keywords, as well as crawler search engines, which are search engines that literally crawl through web pages in search of relevant links and relations between pages in order to find relevant content.

Dubious figures in the Internet, however, have made use of the Internet to forward their own selfish desires, leading to an unethical use of the brilliant SEO model. This has led to a divergent field of SEO, called “black hat SEO”. In this method, various deceptive schemes are used in order to manipulate search engines and dupe customers by providing them with websites that are completely useless. This method is also called “spamdexing”.

Ethical SEO techniques also exist in the Internet. Before even going into details, the most important ideal behind ethical SEO techniques is in providing better service to clients, and allowing this satisfaction to become key in promoting the website.

What does it take for a method to become an ethical SEO technique?

There are various ways under the central guideline to achieve them.

The first one is creating quality content for the users. After all, no ethical SEO technique tries to get the better of any customer, or even harm them to the slightest extent. By providing quality content, users receive useful, timely, and secured information when they need it.

In order for that to be achieved, no amount of exaggeration or manipulation of the nature and content of the website is done to lead customers into believing that it contains the website relevant to their query. Ethical SEO does not employ any method that will mislead the customer into a site, and even offend the customer once he or she has found his or her way into the website.

Moreover, ethical SEO techniques do not, in any way, violate any laws as regards intellectual property rights, international law, or spamming laws implemented at every level of every way. This would include not claiming for their own products and services that are not theirs to sell or produce just so they can fool users into providing sensitive information through which they can extort money.

A website employing ethical SEO techniques will never try to exaggerate and reflect a company’s image any more than how it should be portrayed; doing so, in effect, manipulates the customer into trusting a company based on falsity.

Relevant to various security issues existent on the Internet, one last measure of how ethical a SEO technique is lies in the protection of its customers on the basis of privacy agreements. In providing the service sought by the client, ethical SEO techniques protect the confidentiality and sensitivity of the information made known to them in confidence by their clients.

Both goals aim to achieve the same end of profit. However, the road diverges and one must pick one over the other. In the end, ethical SEO techniques allow for users to maximize the profit they pay without impinging on the rights of other people an manipulating others; this by far is the best option to go.

www.outsourcingseosolutions is a company that provides ethical and modern search engine optimization solution. Outsourcing SEO solutions is very cheap and effective search engine optimization company.

Source: http://www.articlesbase.com/

Multilingual SEO

2008-04-21T02:35:00.000-07:00

Author: Chris Drum

Search Engine Optimization is very crucial for the success of any online business. With the help of SEO, you can get your website optimized in such a way that you receive good traffic inflow from your target audience. Search Engine Optimization is not just about optimizing a site, making it customer-friendly or search engine friendly, it is about reaching out to the target audience. Catapulting your business through potential users is the sole purpose of SEO. Many companies are nowadays on a global expansion mode. Many are venturing to establish their business in several countries worldwide. In such a scenario, Multilingual SEO helps one gain visibility in all country-specific search engines.

People in different parts of the world use the internet in several different ways. Most of them search for information in their own languages. In such a situation, your normal SEO-optimized website may be at the peril of losing top positions in country-specific search engines. Your site may fail to compete with other language-optimized sites. Multilingual SEO is the only remedy for all these problems. Working hand-in-hand with the translation process, Multilingual SEO guides you in developing a site that is optimized in every other country-specific search engine.

Multilingual SEO is the act of optimizing a website in multiple languages for multiple search engines, in order to establish an effective online presence in different regions of the world. The key purpose of multilingual SEO is to penetrate even other language online markets in order to acquire additional income streams. The key role for a SEO firm is to monitor and ensure that an effective translation of the site using the right keywords is done. Multilingual SEO is more complicated than regular SEO.

Effective multilingual SEO campaigns not only bring good amount of traffic to your site but also ensure that your site is able to communicate to your target audience. It is more important to attract new visitors to your site. The multilingual content should be a combination of what people expect to find and how they search. The main objective of Multilingual SEO is to make your site popular among non-English speakers and increase the revenue for your business. It is necessary to promote your site by performing good SEO. Gaining an all-world visibility is the primary objective of doing multilingual SEO.

The five steps for Multilingual SEO are Consultation, Research, Performance, Execution and Fine-Tuning. When you start any project, you should set the goals first. Discuss your target market, keywords, and desired results. Multilingual SEO starts with consultation with a SEO expert. This consultation will help you to understand all your SEO and marketing needs. The next part involves optimization of your website content from SEO-wise. Once these on-page factors are over, website submission in search engine directories should begin. Link building and gaining link popularity would be the next in agenda once the site’s on-page optimization is over.

Multilingual SEO optimizes your website in such a way that the content is culturally acceptable in every country. It helps you establish a sure-footing in every country and reach out to a worldwide audience irrespective of country or geographical locale.

Source: http://www.articlesbase.com

Let's Get Started With SEO En Español

2008-04-20T02:37:00.000-07:00

Author: Juan Manuel

Our first “official” article had to deal with and involve the market we are part of (since branoSEVEN is based in Miami); The Latino search marketplace. The Latin American and North American Hispanic search markets are the third largest markets on the web. This raises a lot of questions for online marketers, along with an infinite number of opportunities. This kick-off piece will introduce basic search engine strategies that can be used in the hispanic circus. Hopefully after reading this, you’ll be able to start organizing and laying out your Latino SEO strategy.

FTF: Find out where your Latino target audience is searching.

It’s very important to identify which search engines (buscadores/motores de busqueda) your audience is using to find content, and it varies broadly between the different Latino search communities. By doing some simple research you’ll be able to see how search engine, social media and information site popularity varies between Latin American search markets. This will help you come up with a list of sites that you’ll be optimizing for, since this greatly affects the SERPs. Make sure you exploit the right ones for each region.

Identify your Latino audience’s behavior and preferences.

The Latino search market, just like other search markets, is subdivided by different demographic factors; gender, religion, age, region, etc, are some elements that need to be considered when segmenting the hispanic search market and understanding how they search and consume on the internet.

Understanding how these different audiences search, is a key factor to plan an interactive marketing and search engine optimization campaign. With the Latino search market, search preferences are distinctively marked. Although we all speak the same language in Latin America, words and expressions have very different meanings between our countries. Doing research on this and understanding it, will give you an edge when you optimize your Latino search campaign. Which brings us to the next component.

Latino keyword adaptation

Researching the meaning of keywords and keyphrases for your Latino search campaign is very important. Sometimes these can turn out to be offensive if targeted to the wrong Latino search market. Find out if your list of keywords is appropriate for your target audience.
An easy way to do spanish keyword research is visiting Latino search portals. Identify the most popular ones for your Latino search market and run a few searches to test results. This will also guarantee that you’re using data from the right region. However, this is only going to serve merely as a general marker for your campaign. You should of coarse measure through web analytics. Otherwise, you won’t be able to manage its conversion rates.
Another effective way to validate your spanish keyword list is to filter them through a native spanish speaker from the region you’re targeting. Who better than someone from Caracas to tell you if “perico” refers to caf?att?s it does in Bogota.

Unfortunately, there isn’t much keyword data available yet for the Latin American search market. But it’s extremely important to jump ahead and start optimizing for them.
Most of the top search resources and directories available for the U.S. search market are also handy and convenient for the Latino search industry. Their usage varies from one country to another, but in general they all have spanish versions that are used by Latinos. This is also the case for the top social media and social search websites.

Source: http://www.articlesbase.com

Seo And Semantics For Successful Sem

2008-04-19T02:43:00.000-07:00

Author: Seomul Davis

Semantics is not something new to the internet or websites. Semantics have been around since the ancient ages and we use them almost everyday in some situation or the other, vocally or in writing. Effective communication today consists of grammar, punctuation, sentence structure etc. But here is the surprising part: there are different sets of semantics being used around the world.

In English, you will not find the use of ' or ¿ as they are not English semantics. These differences can create problems in delivering effective communication through a semantic web.

HTML

HTML stands for HyperText Markup Language and it is like the universal web language. HTML is an easy to use and flexible code/language where you can integrate text and graphics together to create a scalable website. But HTML has one major drawback. Although it can define what content to place where on a web site page, it can't really discern the relationship between the content and its use for providing valuable results for various user queries. This is exactly the reason why SE's exist.

For example: There is a HTML page of product listings. The HTML code will define this as but it will not be able to identify item #2342 as a lip moisturizer that costs $3.99. This is the limitation of HTML and it will only be able to identify a text block that describes the lip moisturizer and it should appear right next to the image of the product.

SE's on the other hand use proper semantics to identify the relationship between various chunks of text on websites. The semantics help the visitors to identify the relationship between the lip moisturizer and its image.

There are two objectives that can be accomplished by web site owners by using different semantic standards. Firstly, the semantic standards will enable different web site designers to describe web site content accurately to SE's and secondly the semantics will facilitate a clearer mode of communication between SE spiders and the web site. As a result, your website will get targeted traffic.

RDF/ OWL/ XML

As you have learnt that there are certain limitations of HTML and hence to fight these limitations, different programming languages have been developed. Some of the programming languages include RDF or Resource Description Framework, OWL or Ontology Web Language and XML or eXtensible Markup Language. These programming languages have increased the usefulness multifold for the web.

If you use only HTML then it will not be possible for the search engine to produce useful links for keywords like 'graphic designers in Florida'. The SERP's will display numerous graphic designer sites from all over the world, out of which some will be situated in Florida. It is not that this specific information is not available; the fact of the matter is that it is contained within web pages of different sites, all of which are indecipherable to web spiders.

W3C and Semantics

The W3C or the World Wide Web Consortiums primary objective is to standardize, and improve www. It is a daunting task and will also entail the standardization of different development tools, programming languages, as well as browser specs.

Among many challenges, one of the important is the standardization of the semantic web technology, which is under construction. One of the problems is that there is nothing as universal semantics. The semantics for English will not go with the French semantics. The writing styles like a research article with footnotes and bibliography is different from a blog and hence will employ different types of semantics. This makes W3C standardization of semantics virtually impossible.

Semantics and SEO

The main objective of creating semantic standards is for making the websites easily viewable or readable on different machines or browsers. Standardization of semantics will allow the SE's to spider the content and index it based on specifics. A good SEO will be able to do this during site optimization and you can very well imagine the kind of positive results that will arise out of optimization of semantics.

The future will see search engine users being able to access local events, news, local sales, and compile content which is similar from multiple sources access the data within a user-defined context.

The standardization of semantics is still in its early phases and we will have to wait some more before we get to benefit from the entire process.

Source: http://www.articlesbase.com

Tap Into A Trillion Dollar Market With Spanish SEO

2008-04-19T02:41:00.000-07:00

Author: Peter Lesar

The US Census Bureau determined in its 2000 census that Hispanics are now the largest ethnic minority in the US, representing 58% of minorities or over 35 million people. Between Latin America and Europe there are an additional 300+ million Spanish speakers. Almost 50 million of the world's Spanish-speaking population now actively uses the Internet.

What about the other 290 million? That is the great news, because with just 15% of this population actively using the Internet, there is a huge growth curve ahead for those e-commerce businesses that can learn to be successful with Spanish-speaking markets today.

Spanish speakers are not only jumping on to the Internet in record numbers, but worldwide their spending power is growing in excess of 5% per annum. The result: this online market should exceed $1 trillion in spending power by 2015.

Where and how can companies tap into the online Spanish-speaking market? By finding a search engine optimization company that specializes (and has learned the hard knocks) in Spanish-language search engines and that has top-notch English to Spanish translation talent.

The good news is that the most important Spanish search engines in terms of traffic are MSN, Yahoo and Google (others include Terra, Mundo Latino and Star Media). This means that SEO companies are already familiar with the algorithms, and do not need to learn new technical strategies.

Rather, the challenges have to do with the Spanish language itself. The point: Your success lies in finding an SEO firm that uses organic, search engine friendly techniques and that has teamed up with experienced English to Spanish translation experts.

What questions should you ask to determine the level of Spanish SEO expertise? Here are the keys to making the right choice:

Your Spanish SEO firm should be able to show proven results. Who are their clients? What key words are they ranked for and what are their rankings? How competitive are those key words? What do their clients say about them?

Your Spanish SEO firm should also understand that there are many Spanish-speaking markets. Translation: They should know that key words for Cuban Americans will differ from those for European Spaniards which in turn will be different than those for Mexicans. They also need to understand that Spanish search engines produce different results in the U.S. vs. Argentina vs. Chile, and so forth. This knowledge is absolutely critical for you to reach your target market.

So, how do you get started? Try a simple search for "Spanish SEO" on your friendly neighbourhood search engine.

Adios amigos!

Source: http://www.articlesbase.com/

Submitting Article: SEO Strategies and Internet Marketing Plus Photo and Video

2008-02-21T04:42:00.000-08:00

Author: Andrew Karasev

Old-good-days articles publishing sites had only text options, and if they had something like pictures or photo upload, this was in the form of sending them MS Word file with all in it. To publish such an article, editor had to read through it, and then pass it to publishing department, where folks had to use individual approach to each article to be published, like you have in Newspaper. Taking into consideration information blast in recent decade, this old way of submission and publishing doesn’t work anymore and both articles and press release writers use submission and publishing automation tools:

1. If you are articles writer: write our article; prepare your author logo in BMP, JPG or GIF format; prepare illustration to your article in similar graphical formats, however it should be bigger than author photo or company logo, but should fit to standard computer screen plus it should take into consideration modern internet upload speed limitations. If you would really like to be cool and modern, prepare video rollick in MPG or AVI formats

2. If you are article publisher: upgrade your media portal to be ready to accept articles with photo, company or author logo, plus optional movie or video blog

3. Search Engine Optimization – what it is about? Well, if you are articles or PR writer and you are contributing to your product users community, then your do not need to care about such terms as SEO – google, yahoo, msn, altavista and other search engines will find you and make you popular, ranking by your community work contribution. If you don’t plan to do community work, you have to pay for Search Engine Optimization, which in essence is dosing the density of your product or services keywords in your website contents

4. Search Engines Future. You should expect that google spider will be more efficient in its evolution and probably even revolution, meaning that all the tricks of SEO improvements will be taken into consideration and in essence disregarded by first google and later on by MSN , yahoo and other searching tools

Article Tags: Articles Submission

Article Source: http://www.articlesbase.com/

SEO ROI & the Conversion Rate Dilemma

2008-02-20T04:47:00.000-08:00

Author: Jerry Bader

What do legitimate search engine optimization firms charge? Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price.

If you do a search for SEO pricing from reliable search engine firms you will find that although prices vary greatly fees of $2,500 per month on an annual contract ($30,000 per year) are not uncommon. Of course some firms will charge less and others will charge a great deal more depending on where they are located, the size and condition of your website, and exactly what services you want them to provide.

Are SEO Costs Worth the Investment?

So what do you get for your $30k ante? Legitimate SEO companies will provide things like target market analysis, keyword analysis, content massaging, code modifications, link implementation strategy, and metric analysis.

And what happens when Google changes their algorithms? Well you guessed it. You have to ante-up again and the addiction continues. Search engine optimization has become the crack-cocaine of Web-based businesses.

Keep in mind search engine optimization's main goal is to increase your visibility and ranking in search engines which assumes more traffic to your website; but the leap from visibility to traffic to sales conversion is higher than you think. The assumption that better search engine visibility and more traffic automatically generates more sales is faulty logic.

Even if increased search engine visibility produces more traffic to your site and even if your website contains genuine content; if the presentation of that content doesn't engage the viewer quickly and if it doesn't hold the visitor's attention for two to three minutes with a compelling and even entertaining presentation, then your chances of converting that visitor to a customer are minimal.

How Much New Traffic Is Needed to Pay for SEO?

Let's say your search engine tactics actually work and they not only increase your search engine ranking but also drive tons of traffic to your site. With realistic conversion rates at about 2-3%, how much traffic do you have to bring in to actually pay for the SEO expertise.

Based on a $30K annual investment in SEO and a 20% Net Profit you must generate $150,000 in new sales just to pay the SEO fees. And at a 3% conversion rate and an average sale amount of $100 per transaction that translates into 50,000 unique new visitors per year to your site just to pay for your SEO strategy, and you still haven't added one cent to your bottom line. You can do the math.

SEO Investment Break-Even Formula

SEO Generated Unique Traffic Break-even = SEO Cost / Conversion Rate x Average Sale x Net Profit Percentage.

Determining Your Conversion Rate

Every business has a different Average Sales Amount and generally speaking it is safe to assume the higher the Selling Price the lower the Conversion Rate. In order to figure out what your Conversion Rate is you have to do a little more calculation. Lets say a company brings in a total of $150,000 in Web-Sales and attracts 25,000 Unique Visitors per year and has an Average Sale Price of $395.95; their Conversion Rate would be 1.5%. What's your Conversion Rate?

Conversion Rate = [(Total Web Sales / Unique Web Traffic) / Average Sales Price] x 100

To test the formula, we can check the original example where we have a given Conversion Rate of 3% to see if we arrive at the same rate:

CR = [(150,000/50,000)/100] x 100]
Conversion Rate = 3%

The Meaning of It All

After calculating your own numbers, different readers will come to different conclusions. People seem to be mesmerized by complex statistics and bean counter analysis but the hidden meaning behind all the number crunching and mathematical machinations seems clear: if you want to make more money from your website the trick is not where you appear on a search engine or even how many unique visitors you attract to your site, but rather how many of these visitors you convert into customers. If you have a marketing budget it should be spent on conversions; and conversions are not the primary concern of search engine optimization. What you really want is a strategy that will increase conversions.

How Do You Increase Conversions

MarketingExperiments is a research group lead by Dr. Flint McGlaughlin that studies and analyzes these kinds of Web-related issues. In a recent study entitled "Optimizing Your Landing Pages", they came up with a formula for determining conversion probability. Here's the copyrighted MarketingExperiments formula: Conversion Probability = 4(Level of Motivational Matching) + 3(Clarity of the Value Proposition) + 2(Effectiveness of the Incentive - Level of Sales Friction) - 2(Conversion Process Anxiety).

I already have a headache, but here's how they explain it in more digestible terms: "… the highest performing Landing Pages are those that match exactly the Motivation of the customer. After Motivation, the clarity with which you express the Value Proposition is the most important factor in determining whether a customer buys from you or not."(c) Copyright 2007 MarketingExperiments, LLC, You can visit the MarketingExperiments website for more details on their research.

I prefer an even simpler approach to increasing conversions: feature a website presentation that resonates with the needs of a qualified audience and compels action by providing a solution to those needs. Repurpose that presentation in affordable and no cost venues that drives even more meaningful qualified traffic to your site. Easy to say but hard to do, or is it?

What you need to determine is exactly what needs your audience craves and how best to engage their attention long enough to deliver a story that positions your offering as the missing ingredient required to fulfill their desire and ambition.

The Answer and The Future

The answer to delivering this kind of presentation on your website is video that features professional presenters delivering focused, well-crafted messages that motivate action and embed in your visitors' memory. If done right, these videos will resonate with the emotional and psychological factors that trigger human desire and motivation. Like it or not, it is the future of Web-marketing.

Google, Yahoo and all the other search engines understand that the Web has become a far more sophisticated delivery platform than it used to be. Methods are in place to delivery not only video, audio, and multimedia, but also to index and tag it for relevance. For when all is said and done, search engines are in the relevance business. If they can't deliver relevant, meaningful results they are out of business, and no search engine optimization trick, scheme or formula is going to stand in their way.

Those who truly understand the shifting momentum of this reality are already adapting to this new Web-video paradigm - the question is are you?

Article Tags: Music, Search Engine Optimization, SEO, Audio, Video, Website Design, Website Development, Presentations, Web Site Design, Sound, Web Site Development, Commercials, Voice-over, Custom Website Design, Sonic Branding, Audio Branding, Web-presence Strategy

Article Source: http://www.articlesbase.com

About the Author:

Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American clients’ marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Seo Toolbar Will Give you Good Access

2008-02-19T04:53:00.000-08:00

Author: Carrie Bliss

With the SEO toolbar you will get good access to plenty of SEO tools, and they will be some of the best. There will be plenty of operations when you deal with search engine optimization, and there will be plenty of tasks which you will need to follow every day. Once you download the toolbar, you will get plenty of good tools with which you can make your daily operations easy. There will be many versions of the toolbar according to the type of browser application you use. The most important thing you will need to remember is that there will be a lot of improvisation.

Thus you will have to keep yourself updated with all the latest methods offered on the internet. When you use toolbars, ensure to keep them updated every now and then according to what you use. The SEO toolbar also has the reputation of being the most downloaded toolbar on the internet. There will be no spyware and it will be designed accordingly. There will be no hidden catches, and they will also not be used illegally to gather any sort of information. There will be specifications for the operating system, and one must download accordingly.

With the help of the toolbar, you can simplify and also enhance search engine optimization to a great extent. It will make your experience much better with the internet and make your site much better as well with its online presence. With the help of the toolbar you can get http://www.googlesnatch.com/rankings on the major search engines. You can get them done with one search engine or you can also do them all at once. You can also complete some good web searches with search engines, and it can be done on the top ten search engines.

You can select a search engine of your choice, and this will become a constant in your browser. There will also be plenty of features when you use the major searches. You will have these features in plenty of aspects as well. You can gather plenty of site data. This will include the density of the keywords that you have to use on a page. Next you can make use of the HTML validation as well, which is vital for any site, as it is very search engine friendly. There will be a complete site analyzer which will help you look at how you need to present a site to search engines.

The SEO toolbar is designed look at specifications related to engine data as well. When you visit a site you can all the information you need with the help of search engines. The toolbar will be perfect for any internet business which is trying to improve its rankings. You can also make use of it to make your site have a better online presence by keeping track of the competitors. As long as you have the latest version of the toolbar you will have no worries about your SEO tasks.

Article Tags: Search Engine, Rankings, SEO Tools, Operating System, SEO Toolbar, SEO Tasks

Article Source: http://www.articlesbase.com/

Understanding SEO

2008-02-18T04:59:00.000-08:00

Author: Bogdan Enache

No matter if your website is an informational one or if it's an online store to sell your products, you want people to come and visit it. Without visitors your information remains unknown and your products remain unsold. A great deal of the web traffic you get is driven by the three major search engines: Google, Yahoo and MSN, so it's obvious that it is desired to have your website coming up in the search engine results pages (SERP). SEO, short for Search Engine Optimization is a collection of techniques and practices that will make your website show up in the first page(s) of organic SERP.

Now that you know what SEO is and why is needed, to better understand SEO you need to have an idea about how the search engines work. A search engine is a huge database of indexed web pages that users can query and get relevant results. So, a search engine needs to:

1. Crawl and Index Web Sites. Through automated scripts called robots or spiders, the search engines crawl through the Internet finding websites and web pages by following links and jumping from page to page and from website to website. Once a web page is crawled, its content is indexed into the search engine's huge database.

2. Return Ranked Results. When a search query is made, the search engine's algorithm finds out the pages in the database related to that query and returns the results sorted from the most relevant to the least.

Seeing how the search engines work, it is clear now that SEO will focus on the terms and phrases that users type into the search box and how to make your web pages relevant for those terms and phrases. But, because the Internet has become such a commercial place, the search engines have learned that they cannot rely only on websites to be honest about their web pages content. That's why SEO needs to focus also on another factor used in ranking search results: popularity. Your web site is popular if others link to it. The more important the website that links to your website is, the "stronger" the link. A well-known system for ranking web pages is Google's PageRank algorithm:

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance."

So, to summarize, SEO is about building relevant web pages (Internal SEO) and making them popular (External SEO).

Article Tags: Search Engine Optimization, SEO, Serp, Understanding Seo

Article Source: http://www.articlesbase.com/

About the Author:

Bogdan Enache, the author, is the webmaster of HostingProfs.com, a website dedicated to providing free information about web hosting in general and how to choose a hosting plan in particular. He also blogs on WebDev77.com about Web Hosting, SEO techniques, Web development concepts and Internet marketing trends.

How is Directory Submission Helpful in Search Engine Optimization?

2008-02-16T05:02:00.000-08:00

Author: Maya Gupta

What is directory submission? How does it help in the web site promotion? Many think directory submission is similar to the data entry jobs and they assume it to be very simple and easy. Sites like yahoo, Google etc have huge web directories similar to the phone directory we use. These directories are store houses of relevant information about business concerns and web sites all over the world. Thus for promoting a web site its details are submitted to the directory in exchange for a small fee.

Again this directory submission can either be done manually or implemented through automated services. When someone submits his web site to a directory human editors have to go through them to check quality and other guidelines. With millions of web sites coming in daily it is not easy or it is very stressful to go through them and check for quality. So automated directory submissions was invented to check for the submission guidelines. The advantage of this automated submission is that it is easy and less time consuming. It automatically checks and submits without delay.

But what really matters is whether the web directories can accept automated directory submission as they are very strict about the guidelines. Moreover if the category to which the submission is made is not chosen properly then it loses its purpose. You cannot expect an automotive service to analyze which category your submission is best suited don’t you? Thus though the time factor favors automated directory submission it still has a long way to go to outbid manual services.

Any product or service hitting the public market needs to be advertised. There are various ways and means through which this advertisement can reach the general public. The print media, roadside banners, brochures, graphic boards etc are some of the familiar marketing techniques followed. Created a professional website to promote the business is the new and trendy marketing tool undertaken today to expose a business. Imperative features like the SEO, SEM, directory submission, link building etc help to increase the search result when someone searches in the search engine.

The web site payout along with the catchy content and tags should be competent to bring in customer traffic. And to enable this many factors are concerned imperative like the SEO, SEM, directory submission, link building etc. any business concern which takes off as a fresher must give away a press release and do the Online Directories and Search Engine Submissions. Press Release is nothing but a public relation announcement about the new business prospects. The information provided should be 100% original and no false or exaggerated content should be focused on. This is the main door which opens up to the public who will trust what they see or read from this press release. This can also be done during a course of a business when they roll out a new product or have introduced or opened a new store.

Article Tags: Search Engine Optimization, Directory Submission, SEO Services, Website Promotion, Press Release Distribution, Online Press Release, Press Release Submission, Website Promotion Service, SEO Packages, Online Directory Submission, Manual Directory Submissio

Article Source: http://www.articlesbase.com

About the Author:

www.seogenies.com SEOGenies presents exclusive SEO services with web based control panel for its customers and guarantees top position in all the major Search engines. It also has an Excellent SEO Reseller Plan.

SEO Techniques That Power Search Engine Rankings

2008-02-15T05:07:00.000-08:00

Author: Brainpulse India

Search engine optimization is the art of upholding the search engine ranking of your web page. And this art is crafted by artisans called SEOs, who can feel the pulse of web and move with a bang followed by cutting-edge optimization techniques. There are innumerable tools and techniques of a successful search engine optimization. A few are outlined below:
• Link Building: Link building is an effective tool of search engine optimization. For a sound optimization, you need to exchange links from those who share interest similar to you. It’s good to stare at those links which are worth important and share with those who are having a good page rank. Search engine usually do not consider those sites, which have no link/s pointing to its webpage/s. Apart from giving links, you should check twice if someone is requesting you for a link exchange. Check out his site, its subject, page rank, value. If nothing is worrying you, add his link.
• Web Site Design: For those, who want to get indexed, web site design is of great importance. It’s good to go for a design that appeals but it shouldn’t be over emphasized. Opt for a design that speaks for you more than itself. If possible stay away from flash websites. Give due importance to text content than HTML. Use all the latest and graphic designing tools to make it relevant and appropriate. However, shed those who sound too much.
• Title tag and Alt Tag: Title tag has its necessary importance in a successful search engine optimization. Put title tag in every single webpage. Put exact keyword for a webpage in the title-tag. Alt tag is equally important. While optimizing, you should put the main keyword/s in Alt tag. But restrain from over doing the same.
• Page size: Size matters! To let the robots spider your webpage faster, you need to mull over the size of your webpage. It is suggested to keep your website page between 5k and 15k in size. Anything more or less might create troubles to open-up your webpage.
• Content: Content is king. And this king is not backed by soldiers but by keywords. Search out the right keywords, add matters according to the context and get it uploaded. Optimize the site regularly and you are sure to garner innumerable clicks a day.
Above are a few of many important tools of a successful search engine optimization. The main purpose of search engine optimizers is upgrading the essential value and dignity of any website. And in course of doing the same, they decide, discover and develop. If every technique could be adapted and implemented thoroughly, your website will feature at the top of search engine rankings.

Article Tags: SEO, SEO Services India, SEO India

Article Source: http://www.articlesbase.com/

About the Author:

There are innumerable tools and techniques of a successful search engine optimization. A few of those techniques are discussed in this article. He is the founder of a resourceful SEO India company that offers complete Search Engine Optimization Services to carry out optimization activities successfully.

Blogging Can Be A Great SEO Tool

2008-02-14T05:12:00.000-08:00

Author: Deborah Carraro

Great SEO Tools take advantage of your normal working methods to give you an added edge. They're non-intrusive but great in terms of improving your search engine rankings. One such tool is the blog.

You can look at a blog from several perspectives. For most people, it is just a simple self-expression method, others see it as a discussion forum. However, if you look at a blog not only as all of the above but also as a SEO tool, your handling of the blog will change. How you write your posts will change. How you think about your blog will change. You'll then be able to derive great business value from your blog.

The Many Methods of SEO

Search engine optimization, in a nutshell, involves anything that improves your ratings in the popular search engines, like Google, MSN & Yahoo. The higher your ranking, the greater the chance that a new customer will see your site in the first page of search engine outputs. While you can improve the structure and linking of your site by practicing techniques of on-line and off-line optimization, such as adding meta-tags and sitemaps, you need other methods to increase the popularity of your site.

Blogging is one such method. Blogs traditionally have a large number of posts on them that relate to a specific subject. Readers who are interested will come to the blog, read what is on offer, agree / disagree and leave feedback and comments. If you promote your blog actively, you will also visit the blogs of your readers, and leave comments on their sites along with a link back to your blog. Can you see how the blog is beginning to behave like a SEO tool?

Two things happen if you handle this well - your blog gets lots of keyword rich content and it gets a lot of links to itself from other sites. Either way, your business gains.

Search Engines Love Blogs

Search engines love keyword rich content and inbound links. While traditional SEO tools do this by making you manage links to other sites and increase or optimize keyword usage, your blog is doing this in the most natural way and gives you a great big, ready-made user base!

Of course, before your blog does become your SEO tool of choice, there is a lot of work to be done. You will not be able to build the niche you are looking for if you do not focus completely on the quality of your blog. This means that your content has to be great and the better than average informed reader still has to find something worth reading on your blog.

While keeping a blog can be a great satisfaction in itself, there are many business related benefits to keeping one. A good blog is a natural SEO tool that attracts traffic to your site in the most natural way.

Article Tags: SEO, Online Business, Blogging, Traffic, Online Course, Deborah Carraro, Blogging Blueprint

Article Source: http://www.articlesbase.com/

About the Author:
Deborah Carraro is a succcessful online entrepreneur who got her start in the Inner Circle with many top Online Entrepreneurs and is now sharing their business blueprints & online secrets with you. You can get a free subscription to her "Partner for Profits" ezine at www.myvirtualpartner.com

Seo Techniques Help Webmasters Get High Rank in Search Results

2008-02-12T05:16:00.000-08:00

Author: James Saunders

Search Engine Optimisation Doorway Pages Help Webmasters Increase Ranking In Search Engines. The doorway pages will be filled with keywords and it is relevant for the search engines, and redirects the user to a content page. It is also known by the names jump pages, bridge pages, hook pages etc. Search engine optimization doorway pages demand tricky usage.

Doorway Pages Are Special Web-Pages That Pre-Sell Your Web-Page And Optimize Ranking In Search Engines. The doorway page has a link to your web-page, increasing the prominence of your web-page in the search results page. Specific key-words are used in the page to attract both the visitor and the search engine. Webmasters of adult websites used to artificially increased page prominence and fared high in search engines by hosting many adult doorway pages. Gambling is another market that find extensive use of doorway pages.

Doorway Page Software Can Produce Hundreds Of Doorway-Cloaking Pages At The Same Time. The doorway generator generates doorway pages, filled with specific keywords and links to original site. The cloaking script used is too small for the search engines to detect.

Internet Cloaking Or Website Cloaking Is A Tricky Way Of Search Engine Optimization. In this technique the cloaking software detects the visitor of visitor as a net user or a search engine spider and displays a keyword rich unreadable page to the search engine and redirects the user to a page with usable content. This method is possible by the identification of known IP addresses of search engines and called IP cloaking.

Seo Techniques Help Webmasters Get High Rank In Search Results. As a webmaster you cannot afford to miss the latest in SEO techniques.

Article Tags: Marketing, Advertising, Newsletter, Email List, Unique Content, Internet Promotion, SEO Tools, Doorway Pages, Cloaking Script

Article Source: http://www.articlesbase.com/

About the Author:

James Saunders is the owner of TrafficBoosterPro, the SEO software which makes Unique Content pages Quickly and Easily! Software that bring massive Traffic from RSS Feeds in AutoPilot, now in it's 2nd revision at http://TrafficBoosterPro.com

The 10 Top Search Engine Ranking Tips

2008-02-11T05:20:00.000-08:00

Author: Ashley Smith

There are plenty of companies around offering 'first page ranking'. They guarantee top page listing in the major Search Engines, within 3,5,7 days for as little as £199.

The problem is the search terms they use to get these results won't actually guarantee you any customers.

Say your website is davidcouplandaccounts.co.uk.
First page ranking can easily be achieved for the search terms, 'davidcoupland',
'couplandaccounts', 'davidcouplandaccounts' and 'www.davidcouplandaccounts.co.uk'.
Technically the ranking company has completed their side of the agreement, but anyone generally looking for an accountant is unlikely to find the site.

The ranking company will tell you that getting top ranking for your preferred keywords and terms, 'will take time' and will cost you more.

So could you do it yourself and it so how?

Unfortunately the reality is that it will take time for both yourself and ranking companies, but there are several extremely effective techniques that are invaluable and will speed up the listing and ranking process:

1. Submitting your site monthly to the major Search Engines using a guaranteed inclusion service such as www.premiumsubmission.com. Submitting monthly will increase the value of your website in the eyes of the search engines.

2. Change your site content and Meta Tags before each submission. This will over time enabling multiplelistings for a single URL.

3. Incoming links from highly ranked sites. Try contacting sites similar to yours though not direct competition, and request mutual or ideally exclusive links to your site.

4. The frequency of keywords used in the text of your site.

5. Always choose a relevant title for your submitted page. The title should reflect both your keywords and URL. Each link page should have a different relevant .

6. Avoid image only websites. Only a site made up mainly of text can be effectively placed in the major search engines.

7. Be imaginative with your key terms. Use variations that your competitors don't use to improve your ranking.

8. Flash only websites cannot be read by Search Engines and your site will not be listed at all. You should consider building an alternative site in HTML.

9. Give all your images an tag that relates to your search terms and keywords.

10. Most Search Engines give more importance to the text closest to the top and bottom of pages, so this is where you should aim to concentrate your keywords.

Search Engine ranking takes patience, there is no magic technique, but if you follow the steps outlined above over time you can achieve good placement and exposure for your website.

Good Luck !!

Ashley Smith

http://www.acknowledgedsolutions.co.uk

Article Tags: SEO, Submit, Search Engine Submission, Website Submission

Article Source: http://www.articlesbase.com/

How important is SEO to your company?

2008-02-10T05:27:00.000-08:00

by John A. Simpson

How important is SEO to your company? I'm finding, through personal experience, that SEO is not that important to a lot of companies. Free Articles I believe this is because there is no tangible immediate gain. There is nothing that your company's decision-makers can put a finger on that can be labeled as a tangible benefit. SEO also takes time to show a result and a lot of businesses want to work on things that show an immediate benefit to the exclusion of SEO. Instant gratification has positive gains now, but no gains (and sometimes negative gains) down the road.

SEO is very important. If you want a mediocre site that just barely gets by with low ad revenues and minuscule traffic numbers, stick to the status quo. If you want a site that rocks with high traffic and high ad revenues, work on your SEO.

SEO, however, does not have to be the number 1 priority. SEO can actually be done in a relatively short amount of time each day. A couple of blog posts, a couple of comments on other blogs, and some forum posts can be enough for a day's work. There are even passive approaches, such as using the Alexa toolbar.

When writing this post, I'm reminded of a quote from the movie The Cheetah Girls, which is "Sometimes, you have to walk alone." Maybe, when it comes to SEO, "Sometimes, you have to walk alone".

So what's it gonna be?

Article Source: http://www.articleset.com

About the Author

Written by John A. Simpson. Currently, John A. Simpson is a consultant, owner of Simpson Properties, LLC, a real estate investment company, and an avid blogger. He has 22 years of IT experience and plans to continue in Internet-related IT.

SEO tips

2007-12-20T00:55:00.000-08:00

This page is meant to help our readers, users and clients better understand the world of search engines, as they relate to the proper positioning of websites. For much more detailed information on this important topic, please consult our SEO articles and resources section, which is constantly updated on a regular basis.

Additionnally, it is recommended that you subscribe to our free weekly SEO newsletter, published on every Saturday of every week. On this website, you can also keep informed on all the latest developments and industry news in the field of search engines, by clicking here.

SEO Tips:
Did you know that, before search engine users visit a

Our SEO Services

2007-12-20T00:34:00.000-08:00

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There's More to SEO than Rankings

2007-11-20T00:41:00.000-08:00

There's More to SEO than Rankings

Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.

It is time to separate fact from fiction.

Yes, I can get you a top-ten placement at Google. But...

If the placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term.
Being number ten might not help much either, depending on the term. People searching for "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself with the options available.
If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor of the next result that reads "Liquid vitamins from the Liquid Vitamin Supplements Store".
If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.

Predicting traffic from SEO results

I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors?

That's not an SEO challenge; that's a math problem: searches x marketshare = visitors

I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.

Another factor that makes predicting traffic difficult is the abandonment factor - how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly.

It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results.

And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that.

What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines.

A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic

For more free seo-related articles for reprint, please see our article directory.

The 52 Top SEO Tips - Here Are 10 of Them

2007-11-08T01:55:00.000-08:00

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with Don't Get Banned By the Search Engines:

There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.

For more free seo-related articles for reprint, please see our article directory.

SEO articles

	SEO Basics

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2007-10-09T03:55:00.000-07:00

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10 SEO Tips

2007-09-10T00:52:00.000-07:00

It is not hard to be barking up the wrong tree when it comes to getting search engine traffic because there is so much out of date information being circulated.

Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.

The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.

Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.

Focus your attention on the engines that will bring you the most visitors first and work your way down.

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

Interesting SEO Interview

2007-08-21T00:50:00.000-07:00

I just came across an interesting Webmonkey Q&A interview with SEO Tips and SEO Theory expert, Jason McQueen. In it, McQueen covers the basics of search algorithms, white hat versus black hat optimization tactics, the effects of blogs on search results, and more.

SEO Tips Index

2007-07-20T00:49:00.000-07:00

In this section of the SEO Consultants Directory, you'll find links to various information relative to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tips, tutorials and suggestions.

Privacy Policy for SEO tips & SEO Theory

2007-04-02T05:49:00.000-07:00

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at kedarah@hotmail.com.

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Essential SEO Analysis Tips for SEO Services Provider to Optimize your Site

SEO Pricing Models - Finding the Best Bang for Your Buck!

Want to Hire a Professional SEO Company?

The SEO Rip-off Search Engine Optimization

Should be SEO Consultant Than Rankings

Top 3 SEO Tips of 2008

Where Can I Find A Reliable Website SEO Company

SEO Campaigns And What Not To Do

SEO Step One Of Ten: Keyword Research

Michigan SEO Is Dead – Long Live Rebel Marketing

SEO Training – How to Get the Most Out of It

Simple SEO: How To Create Content The Search Engines Will Like

Revisited: The Art of SEO - Jill Whalen

How to Audit a Website

Importance of Ethical SEO Techniques

Multilingual SEO

Let's Get Started With SEO En Español

Seo And Semantics For Successful Sem

Tap Into A Trillion Dollar Market With Spanish SEO

Submitting Article: SEO Strategies and Internet Marketing Plus Photo and Video

SEO ROI & the Conversion Rate Dilemma

Seo Toolbar Will Give you Good Access

Understanding SEO

How is Directory Submission Helpful in Search Engine Optimization?

SEO Techniques That Power Search Engine Rankings

Blogging Can Be A Great SEO Tool

Seo Techniques Help Webmasters Get High Rank in Search Results

The 10 Top Search Engine Ranking Tips

How important is SEO to your company?

About the Author

SEO tips

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There's More to SEO than Rankings

There's More to SEO than Rankings

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